Commemorating the 35th Anniversary of Elvis' Death ~

". . . pull on some Elvis Presley bobbysocks, Elvis Presley shoes, an Elvis Presley skirt and Elvis Presley blouse, an Elvis Presley sweater, hang an Elvis Presley charm bracelet from one wrist, put an Elvis Presley handkerchief in her Elvis Presley purse and head for school."
To handle the merchandising in the 1950s, Colonel Parker engaged the same marketing company that had promoted Peter Pan, Mickey Mouse and Davy Crockett for Walt Disney.


Elvis Festival, 2012, Collingwood



"For every item in the Presley line, Elvis and the Colonel collected a royalty of 4 to 11 per cent of the manufacturer's wholesale price.  This probably didn't come to more than two to five cents for each dollar item, but when that was multiplied by several million, it was like having another number one record."

~ Elvis By Jerry Hopkins,  Simon & Schuster, 1971.

Photos:  lbwalker