"Fun is a much under-estimated activity. In North America we tend to think of it as something trivial, as something that isn't part of the real world. You do your work which is serious, and then when you want to do nothing, or nothing of any import ~ when you want to goof off ~ you have fun."
~ George Cohen, senior chairman of McDonald's Restaurants of Canada. To Russia with Fries (1997) written with David Macfarlane.
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