The Effectiveness of Signs

Some signs are more effective than others. I think it is fair to say that most portable postings intended to grab the attention of passers-by are not always well-phrased or funny. (Sometimes, words and letters rearranged in the night by a creative Scrabble buff are the best.)

A recently posted sign at Clappison's Corners caused me to Goggle the company name. It was the saying that caught my attention, "Why has no one written the book Ventriloquism for Dummies? Now that is clever.

The company http://www.airsolutionshamilton.com/

Signs

Signs come in every imaginable art form. I like ours. The chicken crying, "Book, book, book." The frog claiming, "Read it, read it, read it."
A customer once told me that his favourite joke is on our sign -- a customer about the same age as our son who created the sign. Why was I not aware of the joke? For a moment, I was startled until I decided our son wouldn't display anything inappropriate. Would he?

The joke goes something like this...
The chicken brought his friend the frog a book.
"Book, book, book!" said the chicken.
"Read it, read it, read it," said the frog.
The frazzled chicken ran for another book, "Book, book, book!"
"Read it, read it, read it," repeated the frog.

Oddly, apparently no one in our family is familiar with the punch line. If the reader knows it, please let us know; after all, it is our shop sign.

11B Cayuga Street ~ Cayuga-On-The-Grand