Smile For Today :

On the morning of the first publication of the "Sun," an exciting new Canadian newspaper, Publisher Douglas Creighton couldn't help but notice an old sign dangling over the building. The building had housed The Eclipse Whitewear Co. A single word, "ECLIPSE" remained, shadowing the "SUN."
The lesson is, one should never be distracted by what appears to be a bad omen (or in this case, a "sign" ~ pardon the pun); the daily is going strong forty years later.

The Little Paper That Grew, Jean Sonmor, Toronto Sun Publishing Corporation, 1993.