What drives entrepreneur Richard Branson?

". . . being in a position to change things, to keep learning and to be in a position to make a difference. Throughout my life I've been trying to get into that position, and now I'm in that position. I don't waste a minute of it. But I also have an attitude in life that however hard I'm working and however tired I am, you know, to make sure I just enjoy every single second of my life, and, you know, if you just make sure you enjoy every person you're with and every second of your life, the pleasure you're going to get out of life ~ and the pleasure you're going to give other people ~ is enormous."

~ The Optimist, One Man's Search For The Brighter Side of Life, p. 185, Lawrence Shorter, 2009 Doubleday Canada