Possibly A "Herbism?"

We'll have a sweet little cafe
In a neat little square,
We'll find our fortune and our happiness there.
We shall thrive on the vain and resplendent
And contrive to remain independent.
We'll have a meek reputation
And a chic clientele.
King's will fall under our spell.
We'll be so zealous
That the world will be jealous.

Bitter Sweet, 1929, Noel Coward, English playwright, author (1899 - 1973)

Have we identifed Herb's inspiration for the name "The Neat Little Bookshop?" In a column in the Grand River Sachem, 2002, Neil Dring establishes that Herb Martindale's Neat Little Bookshop got its name from a Noel Coward play. [Refer "Books Good Books" Feb. 4 blog-post.]

Those who knew Herb will recognize a "Herbism." Herb always leaves us smiling!