When songwriter Johnny Marks penned the famous lyrics that summarized the Rudoph story, he couldn't interest any music publisher in his new song. Believing in his work, he founded his own St. Nicholas Music Publishing Company.
Then with Rudoph being the marketing creation of a department store, no singer was willing to take a chance with a song. Marks was turned down by Bing Crosby, Dinah Shore and Perry Como before Gene Autry, "The Singing Cowboy," recorded it in 1949, selling 2,000,000 copies in the first year alone and launching Rudoph to further success.
The reindeer went on to appear in movies and books (in dozens of languages) and his image was used for a host of marketing devices, books and toys.
Today, children everywhere know the little reindeer that didn't quite fit in until someone ~ one individual ~ believed in him.
Happy Christmas Eve everyone.
Source: The World Encyclopedia of Christmas, Gerry Bowler, McClelland & Stewart, 2000.
Then with Rudoph being the marketing creation of a department store, no singer was willing to take a chance with a song. Marks was turned down by Bing Crosby, Dinah Shore and Perry Como before Gene Autry, "The Singing Cowboy," recorded it in 1949, selling 2,000,000 copies in the first year alone and launching Rudoph to further success.
The reindeer went on to appear in movies and books (in dozens of languages) and his image was used for a host of marketing devices, books and toys.
Today, children everywhere know the little reindeer that didn't quite fit in until someone ~ one individual ~ believed in him.
Happy Christmas Eve everyone.
Source: The World Encyclopedia of Christmas, Gerry Bowler, McClelland & Stewart, 2000.
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