Signs

Signs come in every imaginable art form. I like ours. The chicken crying, "Book, book, book." The frog claiming, "Read it, read it, read it."
A customer once told me that his favourite joke is on our sign -- a customer about the same age as our son who created the sign. Why was I not aware of the joke? For a moment, I was startled until I decided our son wouldn't display anything inappropriate. Would he?

The joke goes something like this...
The chicken brought his friend the frog a book.
"Book, book, book!" said the chicken.
"Read it, read it, read it," said the frog.
The frazzled chicken ran for another book, "Book, book, book!"
"Read it, read it, read it," repeated the frog.

Oddly, apparently no one in our family is familiar with the punch line. If the reader knows it, please let us know; after all, it is our shop sign.